Portas Consulting
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Helping the global football industry to address emerging challenges and opportunities



Football is played, watched and loved the world over. Consequently, the football landscape is crowded and competitive, and stakeholders need to be flexible, agile and constantly evolving if they want to thrive and deliver sustained impact.






We have worked with a wide variety of stakeholders across the whole football landscape:  International Federations and National Associations to design ambitious national plans; Leagues, Clubs and Private Investors to identify and capture emerging opportunities. Our work in the football industry is grounded in years of experience, combining insight-driven, analytical capabilities with a long track record of helping leading global organisations address their specific needs.



We help federations develop national long-term strategies, setting ambitious and achievable targets for the whole game based on comprehensive analysis across the footballing landscape. This includes development pathways to build and sustain a healthy pipeline of talent necessary to excel internationally.

We help federations to comprehensively analyse and segment national football participation and to define tailored strategies across all areas e.g. participant demand, programmes, facilities, and workforce. We create pragmatic solutions to drive growth and build the case for increased funding into grassroots football and its role in achieving broader social, economic and health outcomes.

We help global organisations to grow the women’s game, by designing plans to stimulate demand from players and fans, address supply challenges such as workforce and facilities, and create an attractive proposition to raise funds from the public and private sector.

We support in the design and implementation of ambitious strategies and help to define the models of engagement between various stakeholders such as federations, leagues, clubs and public entities. We design and implement the best operating models for each specific organisation.

We help rights holders and investors identify the best opportunities, build growth strategies and implement plans to transform the performance and organisational ‘health’ both on and off the pitch.

We help National Associations, Leagues and Clubs develop commercial strategies to identify how they can maximise the value of their assets and embrace the digital disruption of football, supporting on strategic topics ranging from fan engagement, broadcasting, commercialization and esports.

We help rights holders in the bidding and preparation of major football events, defining a clear vision and narrative that delivers impact at the event and a legacy in the host city or nation.

We help our clients harness the power of football for the benefit of all, demonstrating the impact of their work against the United Nation’s Sustainable Development Goals.


Our practice leaders and topic experts have a unique perspective and a practical view that we bring to every client relationship

practice leadership team


    Adam is an Expert Partner based in Europe and the Global Head of Football at Portas

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    Wissam is a Partner and Head of Riyadh Office, and leads our football work in the Middle East

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    Nic is an Expert Partner based in London; he advises our Football Practice and projects globally

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MEET Our people



examples of our work


Looking for more information? Get in touch with our experts and email us at enquiries@portasconsulting.com