Sophie is a Project Manager based in Singapore
Globally, women’s sport is experiencing unprecedented growth. It is also becoming more visible and commercially attractive.
The Olympic participation gap has shrunk fivefold in the last 20 years - 49% of athletes at Tokyo 2020 were female.
Viewership and attendance of women's sports are growing. The 2019 FIFA Women’s World Cup attracted 1bn viewers, and 140,000 tickets were sold for UEFA’s Women’s European Championships in the 2022 pre-sale window.
The value of sponsorship, broadcast, and commercial partnerships is on the rise. The UK's revenue from women's sports is projected at £1 billion in 2030, up from £350m in 2021.
Significant inequalities remain across the sports ecosystem. Men's sport has greater professionalisation, resources, pay, athlete support, and media representation. At the grassroots, the participation gap between girls and boys increases over the lifespan. 1 in 3 women is not meeting WHO participation guidelines. Across the workforce, women and girls still do not enjoy the same access and opportunities as men working in sports. The result is insufficient representation - especially in leadership positions.
Portas has unparalleled experience supporting governments, federations, and corporates to develop a targeted approach to achieve economic, health, and social outcomes and national and international goals for women’s sport.
We support our clients to determine the commercial value of women's sports. We close the data gap through in-depth research and evaluation and build a comprehensive and compelling case for investment.
We support federations, leagues, and rights holders to design and develop attractive, commercially viable women's sports products and robust, sustainable commercial plans.
We support governments and federations to systematically understand barriers to female participation; develop targeted strategies to address inequalities and drive the inclusion of women and girls; and demonstrate the social, health and economic impact of female participation.
We support sports organisations to understand and communicate the case for boosting gender diversity; develop the systems, processes, and policies to support this change, attract, nurture, and retain women & girls; and establish role models to inspire change.
We have developed deep expertise in supporting our clients in professionalising women's sports. Our experience includes developing national policy, elite strategy, governance models, operating models, ecosystem activation and capability upskilling.
Our practice leaders and topic experts have a unique perspective and a practical view that we bring to every client relationship
Shaping a Strategy for Women’s Sport in Saudi Arabia We advised on the inclusion of women in sports and the development of a diversity and inclusion agenda in the sports sector…
Paving the Pathway to Professionalisation for the Women’s Game We helped the global federation for rugby understand how to shape a successful and sustainable future for women’s rugby The challenge… Women’s rugby has…
Looking for more information? Get in touch with our experts and email us at email@example.com